DIGITAL DESIGN

Email marketing newsletters

These are samples of various marketing campaigns featuring new products and sales on retail makeup items. I worked closely with the photography team to come up with visual plans based on the needs of each promotion. I communicated with the copywriter to create effective text, based on marketing strategy for each newsletter. I designed these by using illustrator and photoshop to create a nice balance of photos and typography. I then set up the design in Listrak or Mailchimp programs using basic html coding for sending to nearly 800,000 customers.

All include photography owned by Sigma Enterprises, LLC